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yjn-20240802013120 491 days ago
Marketing Vice-President - Clerical Staff Services
Waymaker Creative Services
Alberta
CAD 80.50 to 90.50 hourly (To be negotiated) / Hourly
Full Time

Responsibilities Tasks Allocate material, human, and financial resources to implement organizational policies and programs Authorize and organize the establishment of major departments and associated senior staff positions Establish financial and administrative controls; formulate and approve promotional campaigns; and approve overall human resources planning Establish objectives for the organization and formulate or approve policies and programs Represent the organization, or delegate representatives to act on behalf of the organization, in negotiations or other official functions Select middle managers, directors, or other executive staff; delegate the necessary authority to them and create optimum working conditions Manage events Conduct performance reviews Work setting Business services Data processing and computers Consulting firm Who can apply for this job? Only apply to this job if: You are a Canadian citizen, a permanent or a temporary resident of Canada. You have a valid Canadian work permit. If you are not authorized to work in Canada, do not apply. The employer will not respond to your application.

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yjn-20240619063510 535 days ago
Media Analyst
Mosaic
Ontario
CAD 50 / Hourly
Full Time

Mosaic is currently hiring for a Media Analyst to manage and analyze datasets from a variety of digital channels (including retailer media, programmatic, social, and web), and turn them into insight and recommendations for our clients. The Analyst will inform decision making at a tactical and strategic level around targeting, budgeting, media mix, and other business needs. We are looking for someone who understands media service offerings and knows how to leverage datasets to solve client business problems. They will work with internal and client teams across NorthAmerica and will have strong interpersonal and communication skills to be able to tell the story of the data - both visually and verbally. The Analyst will be responsible for managing measurement programs, from insights to inform media planning, through to the analysis, reporting, and presentation. They will evaluate impact across touchpoints, build processes to effectively and efficiently manage/assess data, and implement tools to tell the data story. RESPONSIBILITIES Responsibilities include and are not limited to: Develop and manage measurement programs to evaluate the effectiveness of media campaigns. Work with the media team to transform client objectives into KPI-focused plans based on insight from data. Clear understanding of Retail Media Metrics, such as ROAS/iROAS, ROI, Attributable Sales, Incrementality, etc. Manage media and website tagging/pixeling (such as UTMs&Google Tag Manager) Manage and analyze complex datasets and transform them into easy-to-understand analysis, visualizations, insights, and recommendations. Use data visualization techniques to derive insights from the datasets, as well as statistical methods where needed. Identify trends, patterns, and opportunities within the data to inform the decision-making processes. Support in analysis of sales impact and trend analysis. Prepare comprehensive reports detailing key findings, with recommendations. Monitor and assess the impact of media activities across various touchpoints. Present findings to internal and external stakeholders in a clear and compelling manner Effectively present data driven results, insights, and recommendations to internal and client teams, both verbally and visually. Design and execute measurement and analysis across marketing channels and provide recommendations for optimization. This includes retail media network display and search, off-platform programmatic, DOOH, Paid Social, etc. both managed in-house and by our 3rd party partners. Execute post-campaign analysis as well as regular/standardized analysis (i.e. monthly, biweekly). Operate both collaboratively and independently, proactively reaching out to media, client service, and measurement team members as needed. Demonstrate strong interpersonal skills to effectively collaborate with cross-functional teams. Build rapport and establish trust with clients through effective communication and relationship management. Adapt to evolving client needs, industry trends, and technological advancements in media analytics and digital media. Bring new thinking and knowledge to the team to help grow our capabilities, improve our services, and expand our business. Proactively identify and address challenges encountered during data analysis and reporting. Demonstrate flexibility and resilience in navigating complex datasets and business requirements. QUALIFICATIONS At least 2 years of experience in media analytics, digital marketing, or a related field Experience in the use of various digital analytics platforms/tools (such as RMNs – Walmart Dashboard, Roundel Kiosk, Kroger Ad Platform, etc., The Trade Desk, Meta Ads/Business Manager, Google Ads, Google Analytics/Tag Manager, etc.) Proven experience in managing and analyzing datasets from various digital channels, including but not limited to retailer media, programmatic, social, and web platforms. Prior experience working with media service offerings and understanding how to leverage datasets to solve client business problems. Excellent interpersonal and communication skills to effectively collaborate with internal and external stakeholders in different locations. Strong track record of managing measurement programs, including media analysis, reporting, and presentation. Experience in evaluating the impact of media activities across different touchpoints and optimizing media mix strategies. Familiarity with data management and assessment processes, including building processes for effective data management and implementing tools for storytelling through data visualization. Proficiency in data analysis and management tools and software such as Excel, SQL, or others. Experience with data visualization platforms such as Tableau, Power BI, or Google Looker. Knowledge of digital advertising platforms and analytics tools such as Google Analytics, Adobe Analytics, Facebook Insights, etc. Ability to communicate complex data concepts and insights in a clear and understandable manner, both verbally and visually. Ability to build rapport and establish trust with clients through effective communication and relationship management. Strong analytical skills with the ability to interpret data, identify trends, and deriveactionable insights. Problem-solving mindset with the ability to address challenges encountered during data analysis and reporting. Ability to think strategically and makedata-driven recommendations to optimize targeting, budgeting, and media mix strategies. Attention to detail and accuracy in managing and analyzing datasets. Strong organizational skills to manage multiple projects and tasks simultaneously and meet deadlines effectively. ABOUT US Acosta, and its subsidiaries, is an Equal Opportunity Employer Position Type: Full time Business Unit: Marketing Salary Range: $52,200.00 - $65,200.00 Company: Mosaic Sales Solutions Canada Operating Co

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yjn-20240607023848 547 days ago
Manager, Marketing & Communications
WEBQ Solutions
Yukon
CAD 40 / Hourly
Full Time

position type: Full time, Permanent, Hybrid compensation: $60,000-$65,000 location: 55 Fort York Blvd., Toronto start date: July 24, 2024 application deadline: June 24, 2024 at 5:00pm description The Bentway is seeking a creative, strategic, and detail-oriented marketing and communications professional to join our team. Reporting to the Senior Manager, Marketing and Communications, the Manager is an essential part of The Bentway team, working within the Marketing and Communications department to grow attendance and interest in our work, engage audiences, and tell the Bentway story. The core functions of this role are: implementing multi-channel advertising plans, leading collateral development, and overseeing digital communications. This role will work closely with internal and external graphic designers, photographers, videographers, creative agencies, and freelancers to bring the marketing plan to life. The ideal candidate is a savvy project manager, keeps on top of marketing trends, is experienced in advertising and digital marketing, and has a passion for art, city-building, and/or programming in public space.   office culture                                                                                     This is a hybrid role that will include split time between work-from-home (3 days) and work-from-office (2 days). This role will work normal business hours, with occasional evenings and weekends to support Bentway events/programming.   about The Bentway is a dynamic civic organization dedicated to enhancing urban life through the design and implementation of innovative public spaces, public programming, and site operations. Deeply rooted in Toronto’s urban fabric, The Bentway leads a creative movement to re-imagine the possibilities of the Gardiner Expressway. We believe in the power of art and culture to spark the urban imagination, transform communities and foster vibrant, inclusive cities. The Bentway Conservancy is a non-profit organization and registered charity that works closely with the City of Toronto, artists & creatives, and local communities to bring our work to life.   key responsibilities advertising and promotion Lead the implementation of year-round, multi-channel advertising plans (out of home, transit, social media) in order to drive traffic to events and increase the profile of The Bentway Project manage production of all ads, from briefing to approvals and shipping Project manage production of organizational collateral – event signage, posters, postcards, brochures Collaborate with external designers, videographers, creative agencies, printers, and more to produce all necessary ads and assets Ensure ads and collateral are delivered on time and on budget Keep abreast of marketing and advertising trends and best practices and implement them in marketing plans, where applicable digital communications Oversee freelancers in their daily work managing social media, digital content, and the website and fill-in as needed Lead the e-newsletter plan, including content planning, writing, approvals, and data analysis, and CRM integration Write copy for a variety of marketing and communications materials With support from external vendors, act as the website lead in shaping how audiences engage with The Bentway’s online presence Lead strategies for building and growing an engaged following other In collaboration with other teams, lead ticketing needs for all events Maintain up-to-date departmental budget and other team administration Support Senior Manager on public relations work as needed Occasional onsite, event-day support Other duties as assigned   qualifications A minimum of four (4) years of professional experience in marketing and communications, with an emphasis on arts and culture, events, or city-building Experience leading multi-channel marketing campaigns Excellent project management skills and attention to detail Experience using digital tools to increase brand awareness and drive event attendance Experience managing social media channels for an organization or company Experience managing workflows and collaborating with graphic designers, videographers, photographers, and/or creative agencies Strong written and verbal communication skills Experience with MailChimp, WordPress, Meta Business Manager, or Later is considered an asset Ability to work occasional evenings and weekends, as needed   compensation Annual salary of $60,00-$65,000 Benefits package   applications The Bentway is committed to fostering a positive and supportive environment that promotes equity and diversity. Priority will be given to individuals from equity deserving groups, including Indigenous, Black and racialized applicants, persons with disabilities, newcomers to Canada (within the past 5 years), and women. In accordance with the Ontario Human Rights Code, Accessibility for Ontarians with Disabilities Act, 2005, accommodation will be provided at any point throughout the hiring process, provided the candidate makes their accommodation needs known to The Bentway Conservancy at hello@thebentway.ca.  We kindly ask that applicants await a response and do not contact Bentway staff members via external websites or email about the position. All questions regarding the position must be sent to hello@thebentway.ca   to apply (by Monday, June 24 at 5:00pm) Apply with a resume and cover letter via The Bentway’s job board: https://thebentway.applytojobs.ca/ Deadline to Apply: Monday, June 24 at 5:00pm Application Components: Resume (PDF format, no more than three pages) Cover Letter (PDF; no more than one page) All applications are reviewed by a member of the hiring team, even the cover letters! The WebQ does not use applicant tracking systems (ATS) or AI to screen applications. No phone calls or emails to staff members please. All questions must be sent to hello@thebentway.ca.  We thank all applicants for their interest and will endeavour to contact all applicants, whether successful or not.

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